Permission & Educational Based Marketing
At Operation Crusader, we take a Permission and Educational Marketing Approach to all of our projects. Simply put, this means getting your specific audience to want to engage with your brand. Basically, we get their permission by providing perceived value due to an educational component. This approach places you as a trusted resource within your potential customers mind.
“The goal of marketing is not to get a customer but to be perceived as the authority within your industry.”
Utilizing this approach provides some unique benefits.
Trusted Resource
The goal of marketing is to be perceived as a trusted resource. This approach doesn’t feel “salesy” but places you as someone that can help their situation.
Provides Value
Perceived value is everything. When you provide that perceived value, it allows your prospective customers to rate you in their mind on something other than finance.
Creates Engagement
Let’s be honest, for most companies, once you read their website, there is no real reason to go back. Why? Because nothing on the site changes. By providing new content, you attract that engagement needed to develop customers.